In order to use Facebook to market, marketers are usually required to pay for the service. This is an issue that created a lot of turmoil in marketing circles with Facebook being called some of the worst names imaginable. However, after some time, it became clear that paying for Facebook’s marketing platform produces a very high level of marketing ROI that makes the payment totally worth it.

In this article, I will look at some of the ways that you can use Facebook to market your brand for maximum reach and brand recognition. Let us start with creating a fan page.

One of the ways that Facebook is able to be such a powerful marketing tool is through its ability to create a strong relationship between businesses and their customers or audiences. Social media platforms such as Facebook allow businesses to interact with their audiences on a person-to-person, something that creates a special relationship between the two. Customers are able to feel like they have encountered a brand that they know and understand. The feeling of being able to interact with the brand on a person-to-person basis is so fulfilling and often creates very loyal customers.  The feeling is even intensified when your customers are able to interact with the person behind the brand.

If you are the kind of a person that prefers to maintain their privacy on social media, you don’t have to make your Facebook account public. Instead, you can create a fan page that you can interact with your audience through. As people visit your fan page, you get a chance to interact with them on a very personal level. Their comments and likes will tell you how much influence you have on the platform. You can also buy Facebook likes to make your brand appear more legit and established. Next, let us look at how you can maintain a robust brand presence.

In order for your Facebook posts to appear in the newsfeed of your audience on Facebook, you must pay for it to happen. However, if you don’t feel like paying, it doesn’t mean that you should stop making posts to your brand’s page. Facebook is used by many people today as a search engine to search information about companies. People search companies to know their hours of operation, services and products offered, and contact information among others. When you maintain a consistent schedule for making posts, you can keep your audience properly engaged. With consistent posts, you should join Facebook groups next.

LinkedIn is not the only social media network that allows professionals to network. Facebook also allows professionals from any field to network by creating Facebook groups. At the moment, there are thousands of groups on the platform and they are entrenched in different industries, professions, and interests. By joining these groups, you can engage in useful conversations and make your brand known to people with similar interests. Your target audience is likely to be found on such groups so that you can take advantage of them.